Graduate Programs Marketing and Recruitment Specialist

Apply now Job no: 528598
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department:13010400 - COTA-CENTER FOR AIM

Classification Title:

Marketing and Comm Specialist

Job Description:

The Center for Arts in Medicine’s Graduate Programs Marketing and Recruitment Specialist will create, implement, and track a comprehensive marketing and recruitment strategy for the Center’s graduate programs. To ensure and improve enrollment rates to the Center’s graduate programs, the successful candidate will perform ongoing market research; create a marketing development plan, implement and track developed marketing plan; create marketing materials; provide enrollment recruitment and provide advising support.

The successful candidate will have experience in marketing higher education programs, arts or health programming/events.

The University of Florida College of the Arts intends to be a transformative community, responding to and generating foundational shifts in the arts and beyond.  As business and academic professionals, artists, scholars, advisors, and teachers, we, the staff of the College, embrace the complexity of our evolving human experience and seek to empower our colleagues, students, and faculty to respond to and shape that experience fearlessly through critical thinking, creativity, constructive questioning, and respectful dialogue. We seek a colleague who engages with openness and enthusiasm for the work and the mission of the college. We seek a colleague who co-creates a workplace that promotes pluralism, curiosity, viewpoint diversity, open discourse, and the well-being of all, while striving for professional and organizational improvement. We seek a colleague who identifies as a trusted steward of resources, balancing institutional requirements and the demand for innovative solutions.


The University of Florida is an equal opportunity institution dedicated to building a broadly diverse and inclusive faculty, seeking faculty of all races, ethnicities, genders, backgrounds, experiences and perspectives. 


Essential responsibilities include but are not limited to:

Ongoing Market Research:
Identify current trends in arts in medicine, arts in public health, and arts in health—including social, economic, and political influences—to inform recommendations that will best market the Center through various mediums. Research markets for potential graduate student recruitment and develop a methodology, based on best practices, to collect, utilize, and assess data to make suggestions that enhance the Center’s appeal to various audiences.

Marketing Plan Development, Implementation and Tracking:
Develop a student recruitment marketing plan with goals and objectives that align with the Center and College’s strategic plans and leverages the accomplishments of the faculty and program alumni.  Once the plan and protocols have been established, implement those efforts and continue market research.  Continuously evaluate marketing and promotion efforts for success toward meeting marketing plan goals. Use best practices in digital marketing such as pay-per-click advertising, website SEO, email campaigns, leverage existing and new digital media platforms for effective content and social media marketing. Collect and analyze user data to adapt marketing approaches. Assist, as needed, with special event planning and coordination. Assist in maintaining aspects of the Center’s website. 

Marketing Materials Development:
Collaborate to produce and disseminate a variety of student recruitment materials within established brand guidelines that highlight the Center’s graduate programs, research, and other graduate student, alumni, faculty and staff activities across a variety of media to meet Center recruitment goals. This work will entail collaboration with the Center’s Communications Specialist. Work to establish a consistent marketing and recruitment message among Center faculty and staff.  Alumni

Enrollment Recruitment and Admissions Support:
Answer prospective student inquiries and guide applicants through the admissions process via phone, email, and Zoom. Work with faculty/program director/graduate advisor to build knowledge base about program objectives/outcomes, high-level curriculum understanding, and admissions procedures to ensure consistency and clarity of recruitment messages.  Assist prospective students with getting questions answered which are outside of this position’s sphere, including academic content inquiries. May work with alumni ambassadors, program faculty, and/or academic advisors.


Expected Salary:

$45,600 - $59,262 with a comprehensive and highly competitive leave and benefits package

In addition to your salary, the University of Florida (UF) offers low cost State Health plans, a number of Dental plans to fit you and your family’s needs, and Vision. Domestic partner coverage through GatorCare is also available. Optional plans such as life, disability, legal and accident insurance are also available.

UF provides a variety of leave programs including vacation, sick leave, 11 paid holidays, personal leave days, and family medical leave. TEAMS employees accrue approximately 22 vacation days annually, 13 sick days annually, and 4 personal leave days, typically used during the holiday closing period (accruals based on full-time employment). UF also provides you the flexibility to deal with life’s challenges by offering paid family leave, eight full weeks of leave over a 24-month period.

Build your retirement roadmap with competitive pension plans, investment accounts and a host of voluntary add-ons, such as 457 deferred compensation and 403(b) plans.

UF Employees are also eligible for the GatorPerks discount program, which provides big savings at various business and retailers!

Explore UF’s plethora of benefit options here: TEAMS Benefits

Minimum Requirements:

Bachelor's degree and three years of relevant experience; or an associates degree and five years of relevant experience; or an equivalent combination of education and experience.

Preferred Qualifications:

Preferred Qualifications:

  • A bachelor’s degree in marketing and three years of relevant experience
  • Training and/or experience with Arts in Health or adjacent fields
  • Experience in marketing and or recruitment in higher education programs
  • Experience in marketing arts or health events and programs
  • Experience using project management software, such as Microsoft Teams, to plan content, track work and collaborate with communication partners.
  • Evidence of writing skills suitable for creating, editing, and distributing content for publications, press releases, email newsletters, and other marketing materials that communicate the organization's events, research, and programs.
  • Evidence of success in promoting an environment that advances pluralism, curiosity, viewpoint diversity, open intellectual discourse, and the well-being of all in the context of cultural and ideological difference.
Special Instructions to Applicants:

Location: Gainesville, FL - In-person with flexibility for a hybrid schedule.

Schedule: Typically, Monday – Friday 8am-5pm with an hour for lunch. 
However, hours may fall outside of a typical workday based on marketing and recruitment strategy implementation needs.

Application Deadline: All application documents must be submitted by 11:59pm on 10/10/23

Application Process: Applications must be submitted via the University of Florida’s online application system at  Online applications must include the following:
(1) a detailed letter of application that explains how you match the particular qualifications of this position and how your work and perspective will contribute to and enhance our transformative community; (2) a resume; (3) A PDF of works samples relevant to the position; and (4) names and contact information of three professional references. The Search Committee may request additional materials at a later time. 

Inquiries may be sent to:
Natalie Rella
Chair, Marketing and Comms Search

If any accommodation due to a disability is needed to apply for this position, please call +1 (352) 392- 2477or the Florida Relay System at +1 (800) 955-8771 (TDD). Hiring is contingent upon eligibility to work in the US. Searches are conducted in accordance with Florida's Sunshine Law.

 CENTER FOR ARTS IN MEDICINE: Housed in the College of the Arts, the Center for Arts in Medicine (CAM) is committed to advancing research, education, and practice in the arts in health, locally and globally. The Center facilitates research, education, and training in the use of the arts to enhance health in healthcare and public health contexts. The Center coordinates interdisciplinary collaboration among University of Florida faculty and students, healthcare providers, clinical artists, and our local and global communities. The Center develops and implements interdisciplinary research studies through its two research labs, and educational curricula on all levels. The Center serves as a national model for the arts in health research, education, and training. The Center’s academic offerings include graduate programs such as MA and graduate certificates in Arts in Medicine and Arts in Public Health, and undergraduate certificates across disciplines. For more information, visit
THE COLLEGE OF THE ARTS: The mission of the College of the Arts is to be a transformative community, responding to and generating paradigmatic shifts in the arts and beyond.  We achieve the university’s mission by training professionals and educating students as artists and scholars, while developing their capacities for critical study, creative practice, and provocation.  The College offers baccalaureate, masters, and doctoral degrees. Approximately 1,700 students are pursuing majors in degrees offered by the College of the Arts under the direction of 130 faculty members in its three accredited schools— the School of Art + Art History, the School of Music, and the School of Theatre + Dance, and in the Center for Arts in Medicine, the Digital Worlds Institute, and the Center for Arts, Migration, and Entrepreneurship. In addition, the college comprises the University Galleries, and the University level of the New World School of the Arts in Miami.  

 The University of Florida: The University of Florida is a comprehensive learning institution built on a land grant foundation, ranked one of the top five best public universities in the nation in U.S. News & World Report. We are The Gator Nation, a diverse community dedicated to excellence in education and research and shaping a better future for Florida, the nation and the world. Our mission is to enable our students to lead and influence the next generation and beyond for economic, cultural and societal benefit. UF is a graduate research institution with more than 50,000 students and membership in the prestigious Association of American Universities. Gainesville, which is consistently ranked as one of the nation’s most livable cities, is located midway between the Gulf of Mexico and the Atlantic Ocean. Together, the University and the community comprise the educational, medical and cultural center of North Central Florida, with outstanding resources such as the University of Florida Performing Arts (Phillips Center for the Performing Arts, the Squitieri Studio Theatre, the Baughman Center, University Auditorium), the Harn Museum of Art, the Florida Museum of Natural History and in the community, the Hippodrome State Theatre and Dance Alive National Ballet.

Health Assessment Required: No


Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time

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