| Job Description: |
The Assistant Director of Communications assists the UF College of Medicine Director of Communications in the overall management and administrative direction of the COM/Advancement team within the UF Health Communications division by directing strategy, development and publication of communications initiatives in order to accomplish short-term and long-range objectives across the missions of research, teaching and patient care of the UF College of Medicine and UF Health.
The Assistant Director is responsible for project management and oversight of communications operations, in particular coordinating and strengthening the efforts and objectives of the college’s editorial, strategic and digital communications. The ideal candidate must be a strong and versatile writer and editor with excellent organizational and planning skills and a thorough understanding of digital and strategic communications concepts and best practices.
About This Role:
Communications and Campaigns
- Collaborate with the Director of Communications and works collaboratively with UF Health Communications teams to develop, implement and evaluate strategies and campaigns that advance the objectives of the College of Medicine and UF Health.
- Serve as a leader within the COM communications team in its charge to raise awareness around the initiatives, achievements and aspirations of the College of Medicine through a variety of storytelling and strategic communications approaches, both traditional and modern.
- Oversee the editorial efforts and news calendar for stories — including digital channels such as the biweekly newsletter and Dr. Gator site, and print mediums such as the Florida Physician magazine — and takes a leading role in developing a range of projects, from articles to thought leadership pieces.
Digital Strategy
- Develop approaches for a more coordinated and results-driven web presence for the UF College of Medicine that integrates into overall communications strategy.
- Execute and gain adoption of a digital strategy and works with Web Services to ensure UF and UF Health brand identity and messages are presented consistently and effectively across COM digital platforms.
- Provide guidance to and shares best practices with college web administrators and establishes metrics and other measures to evaluate success. Uses analytics to adjust strategies and tactics as appropriate.
Advancement Communications
- Serve as a lead liaison to the UF Health advancement and alumni affairs teams, providing guidance in the conception, development, execution and evaluation of communications materials and campaigns to advance fundraising and alumni outreach objectives.
- Manage the production of advancement print and multimedia assets, directing the creative and editorial staff, following projects through the division’s project management system, and collecting required reviews and approvals.
- Assess systems in place and provides feedback and recommendations for improved processes.
Media Relations
- Liaises with the media response team for UF Health as needed.
- Ensure the promotional needs of the College of Medicine are effectively being met and identifies opportunities for improvement.
- Collaborate effectively with other medical center and university units involved with government relations, public and community relations, alumni affairs, development and marketing.
About the College of Medicine:
The University of Florida's College of Medicine is committed to advancing health through education, research, and patient care. With a focus on innovation and excellence, the college prepares future healthcare leaders through a rigorous curriculum that combines basic sciences with hands-on clinical experience. The College of Medicine emphasizes interdisciplinary collaboration and community engagement, fostering and environment where students, faculty, and staff work together to improve healthcare outcomes. The College is home to cutting-edge research initiatives and state-of-the-art facilities, providing an exceptional training ground for aspiring medical professionals. Dedicated to enhancing the health of diverse populations, the College of Medicine plays a pivotal role in shaping the future of medicine.
For more information about the College of Medicine and its programs, visit College of Medicine.
We Offer Exceptional Benefits:
- Low-cost State Health Plans: Medical, Dental, and Vision Insurance
- Life and Disability Insurance
- Generous Retirement Options to secure your future
- Comprehensive Paid Time Off Packages: (includes over 10 paid holidays, as well as paid family, sick and vacation leave)
- Exceptional Personal and Professional Development Opportunities: Access to UF Training & Organizational Development programs, leadership development, LinkedIn Learning, and more
- Tuition Assistance through the UF Employee Education Program
Public Service Loan Forgiveness (PSLF) Eligible Employer
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| Preferred |
The ideal candidate must possess:
- Master’s degree in an appropriate area of specialization, preferably in journalism, public relations or marketing; or a bachelor’s degree in an appropriate area of specialization and six years of appropriate experience.
- Experience in the development and implementation of public relations campaigns, editorial planning, writing, editing and coordination required and ideally with a university, academic medicine center or hospital.
- Experience working with CMS platforms and social media tools.
- Planning and web project management skills.
- Solid analytical and problem-solving skills and ability to work effectively with colleagues, faculty and staff and other health system and university leaders.
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| Special Instructions to Applicants: |
In order to be considered, you must upload your cover letter, resume, one writing sample, and contact information for three professional references.
If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD).
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
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