Social Media & Communications Student Assistant
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Job no: 537580
Work type: Student Ast
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Health Care Administration/Support
Department:16010600 - LS-HEALTH DISPARITIES
Classification Title: |
Student Assistant Clerical
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Classification Minimum Requirements: |
Must be a current UF undergraduate or graduate student with a minimum 3.5 cumulative GPA, pursuing a degree in marketing, advertising, communications, public health, or a related field
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Job Description: |
- Develop and implement social media strategies to increase engagement and visibility of HDHP’s research initiatives and community programs
- Manage and update social media accounts (Facebook, Instagram, etc.).
- Create, plan, and share culturally sensitive content (posts, graphics, flyers, short videos) using tools such as Canva, Adobe, and Hubspot
- Assist in creating survey content on REDCap
- Promote survey participation and other community engagement initiatives through digital channels
- Track, analyze, and report social media performance (engagement, reach, impressions) with updates every two weeks
- Recommend strategies to improve campaign effectiveness (e.g., timing, language, content type)
- Collaborate with the HDHP Research Team to create clear and engaging social media and outreach content
- Maintain accuracy, professionalism, and cultural sensitivity in all communications
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Expected Salary: |
$14/hour
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Required Qualifications: |
Is able to work up to 200 total hours, with a maximum of 20 hours per week, through December 31, 2025.
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Preferred: |
- Availability every Wednesday from 11:00 AM – 12:30 PM for the Mental Health Support Coaching Program (via Zoom)
- Strong skills in social media management, content creation, and communications
- Experience with social media analytics and tools such as (Google Analytics, Canva, etc.)
- Knowledge of SEO, SEM, Google Ads, or Facebook Blueprint certifications
- Ability to create engaging, culturally sensitive content on sensitive topics
- Strong organizational and time-management skills with the ability to meet deadlines
- Portfolio with 2–3 examples of social media or communications work
- Excellent written and verbal communication skills with strong attention to detail
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Special Instructions to Applicants: |
In order to be considered, you must upload your cover letter and resume.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
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Health Assessment Required: |
No |
Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time
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