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Join the faculty of one of America’s top public universities at an exciting time of growth and opportunity. The online graduate program within the College of Journalism and Communications (UF CJC Online) is seeking qualified instructors for two new courses in our 100% online Master of Arts in Mass Communication program.
Since 2012, UF CJC Online has transformed lives through graduate education founded in theory and influenced by industry. We offer the most comprehensive, digitally focused online graduate programs in the world. Students choose from seven master’s concentrations and four graduate certificates that offer unparalleled opportunities for professional growth and advancement. UF CJC Online’s flexible programs are demanding by design and competitive by nature. Equipped with the skills needed to move communication forward, UF CJC Online graduates are an unstoppable force for the Gator Good.
Our program offers courses in a traditional fall/spring format (16-weeks each) and one summer semester (12-weeks). Learn more about our program at: https://onlinemasters.jou.ufl.edu/.
The ideal candidate will be available to develop and then teach a course to graduate-level students.
Successful candidates will be available January 2026 – April 2026 (Spring semester) to work collaboratively with our administrators and instructional design team to develop this new course. Course development is a formal/paid role. Course creation activities follow a specific process, so all courses meet Quality Matters (QM) standards.
The first semester teaching the developed course will be Summer 2026 (May-August 2026). Teaching contracts will be offered on a regular basis thereafter, dependent on successfully fulfilling the requirements of the role and enrollment demands.
About our Sports Media and Communication Certificate
The College of Journalism and Communications is launching a new online graduate certificate in Sports Media and Communication. This certificate consists of four classes and a total of twelve credits. Students will explore sports media and communication with advanced training in strategic principles for media relations, marketing, and community engagement. They will master writing, digital content creation, and storytelling across multimedia platforms. This program prepares students for the global sports communications industry by combining practical skills with strategic knowledge for various sports contexts.
Course
MMC 6936 Sports Media Analytics and Visualization
Course Description
This course equips students with the skills to analyze and interpret data within the sports media landscape. Emphasizing the use of advanced analytics and visualization techniques, students will learn to transform complex data into actionable insights that enhance content strategy and audience engagement. By integrating theory with practical applications, the course prepares graduates to leverage data effectively in decision-making processes for sports media organizations
Course Learning Objectives
In this course, students will learn to:
- Demonstrate the ability to analyze and interpret quantitative and qualitative data relevant to sports media, utilizing statistical tools and software to derive meaningful insights.
- Develop effective data visualization skills to create compelling graphical representations of sports media data, enabling clear communication of insights to diverse stakeholders.
- Identify and evaluate key performance indicators (KPIs) for sports media content, assessing their impact on audience engagement and business outcomes.
- Apply predictive analytics techniques to forecast trends and behaviors in sports media consumption, informing strategic decisions and content development.
- Assess the ethical considerations related to data collection, analysis, and visualization in sports media, promoting responsible practices that respect user privacy and ensure data integrity.
Basic Instructor Expectations:
- Prepare all course materials prior to the start of each semester.
- Meet Quality Assurance standards for course design through a collaborative working relationship with a team of instructional designers.
- Take ownership of course material and make updates to content and assignments to ensure the information is current and accurate.
- Proactively engage with students throughout each week through meaningful activities that promote student academic growth.
- Engage with students in a professional and respectful manner. Promote a positive learning environment.
- Provide individualized, supportive and meaningful assignment feedback to further student learning.
- Provide students with clear assignment expectations including directions, rubrics and samples if necessary.
- Reply to student and staff inquiries within 48 hours.
- Grade all student work within 10-days of the assignment’s due date or within 10-days of the submission date if the assignment was submitted late.
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