| Job Description: |
Based upon the strategic goals of the Institute, plan, develop and execute communication efforts designed to meet those goals, especially as it relates to sharing of information to build the reputation of the Fixel Institute. Efforts will be cost-effective, research-based, measurable communications strategies, to enhance the institute’s reputation and promote the research, educational and clinical missions and activities of the institute to the public, peer institutions, funding agencies, alumni, donors, prospects and the UF community. They will leverage compelling and unique communications tools to develop effective and impactful materials, serving as project manager and editor for a wide variety of print, electronic and online materials, including fact sheets, eNewsletters, collateral materials, and web and social media content. Ensure consistency of messaging and branding. Ensure a coordinated approach to communications, working closely with institute leadership, faculty members, staff members, UF Health Communications and Marketing teams, and main campus communicators to gather detailed information and statistics for materials, avoid duplication of effort, and ensure effectiveness and adherence to UF and UF Health communications standards, guidelines and policies.
Manage the institute’s social media strategy across its various social media platforms to enhance the reputation and visibility of the institute and its missions. Establish editorial calendars for the institute’s official social media accounts, and update calendars on a regular basis, proactively identifying content ideas to pursue and story opportunities to promote. Ensure social media channels and practices used adhere to established UF and UF Health policies and standards. Create and routinely post social content in accordance with demonstrated best practices. Work with colleagues in UF Health Communications digital communications team to establish key metrics to gauge effectiveness of social media efforts, routinely monitor analytics, share reports, and use data to identify and recommend opportunities for enhanced engagement.
Manage the institute’s web presence to ensure a comprehensive, strategic approach to website communications, including enhancing current content, creating compelling new content and coordinating content updates/maintenance using the WordPress platform. Ensure continuity of web efforts and adhere to established UF and UF Health policies, brand design standards and accessibility requirements. Ensure approaches reflect best practices. Use Google Analytics to understand audience behavior on the web and identify opportunities for enhancement to support strategic initiatives and to enhance reputation and visibility of the institute on national levels.
Scout and identify story ideas to promote across the institute’s various communications channels. Develop and produce content using a variety of multimedia assets to support the institute’s online platforms and presence, including radio scripts for Health in a Heartbeat, infographics, videos, and photography. Work collaboratively with other UF Health communications directors, marketing, web, social and creative teams to coordinate and leverage efforts, ensuring adherence to established policies, standards and guidelines. Serve as a photographer, as needed, to support web/social content development. Work closely with UF Health creative services staff members to coordinate photography, videography and graphic design needs to complete projects. Coordinate production in a cost-effective manner. Coordinate appropriate reviews/approvals of materials in accordance with established UF and UF Health policies and guidelines.
In close collaboration with the UF Health Communications External Communications team, develop and implement public relations activities to promote the research, educational and clinical missions of the Fixel Institute. Ensure a coordinated approach to efforts and consistency in messaging, working collaboratively with Fixel’s leadership, UF Health Communications leadership, UF Strategic Communications and Marketing and UF Advancement to ensure effectiveness of efforts, avoid duplication and ensure adherence to uniform standards and policies. Comply with UF and UF Health editing, review, news distribution and identity/branding policies. When necessary, escort media members when visiting the Fixel Institute and/or UF academic health center campus. Track, communicate and evaluate progress of efforts and metrics throughout process.
Meet regularly with the Fixel Institute and UF Health Communications leadership. Attend weekly Media Forecast meetings. Coordinate opportunities and needs of the Fixel Institute with the UF Health Communications office, including communications staff for the McKnight Brain Institute and marketing staff for neuromedicine-related specialties. Perform other duties as required.
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