| Job Description: |
The School of Music in the College of the Arts seeks a Marketing and Communications Specialist, reporting to the School Director, to plan, design, and manage various communication initiatives using different media to enhance the visibility of School of Music concerts, special events and student recruitment, in relevant markets, aligning with strategic goals. Duties include the designing, preparing, and distributing of original marketing and communications materials, both physical and digital. Build, grow, and maintain the School’s profile on major social media platforms of relevance to the program.
The University of Florida College of the Arts intends to be a transformative community, responding to and generating foundational shifts in the arts and beyond. As business and academic professionals, artists, scholars, advisors, and teachers, we, the staff of the College, embrace the complexity of our evolving human experience and seek to empower our colleagues, students, and faculty to respond to and shape that experience fearlessly through critical thinking, creativity, constructive questioning, and respectful dialogue. We seek a colleague who engages with openness and enthusiasm for the work and the mission of the college. We seek a colleague who possesses skills in designing and facilitating work that advances curiosity, inclusion, open intellectual discourse, and the well-being of all in an environment of complex diversity. We seek a colleague who identifies as a trusted steward of resources, balancing institutional requirements and the demand for innovative solutions.
The University of Florida is an equal opportunity institution dedicated to building a broadly diverse and inclusive faculty, staff, and student body.
Responsibilities:
- The primary focus of the position responsibilities are to develop and produce graphics and marketing and communications content for concerts and special events, including developing event-specific materials for PianoFest, Viola Day, GuitarFest, Sounds of the Season, and more. May include the design of programs, logos, signage, t-shirts, etc. for internal and external audiences, including print, web, video, and social media. Print communications include posters, brochures, postcards, banners, booklets, signs, display cases, etc. Work with College Advancement team to promote the annual fundraising event, Cadenza, by creating flyers, ads, signage, videos and other promotional materials.
- Design and edit bi-weekly e-newsletter “Happenings” and create annual “Year in Review” booklet.
- Develop and produce graduate and undergraduate student recruitment materials.
- Monitor social media channels for engagement, trends, and public sentiment related to the organization’s marketing campaigns.
- Provide reports on key findings and adjust strategy accordingly.
- Manage the production and execution of marketing campaigns from conception to completion. Ensure that all materials adhere to brand guidelines and are delivered on time.
- Observe market trends and stay updated on social, economic, and political trends, recommending adjustments to enhance the organization’s image and market presence.
- Assist in designing methods for collecting feedback, such as surveys or questionnaires, to assess the impact of marketing campaigns with an eye toward using that collected data to measure the success of communication efforts and recommend improvements.
- Work closely with internal stakeholders to gather necessary information for communication efforts.
- Lead discussions and presentations to faculty, staff, administrators, and other key partners.
- Ensure that communications effectively convey brand messaging and align with marketing objectives.
Location and Schedule: Mon-Fridays 8-5pm with 1 hour lunch. Some required events outside of those hours. Location and schedule are flexible as approved by the supervisor.
SCHOOL OF MUSIC: Organized within the College of the Arts, the School of Music plays an important role in the academic and cultural life of the University, the College’s Creative Campus initiative and the community. The School has 40 full-time and nine adjunct faculty, serving some 200 graduate and 200 undergraduate music majors. Degree programs include B.A., B.M., M.M., D.M.A., and the Ph.D. in music education, composition, ethnomusicology, and historical musicology. Program emphases include performance, music education, theory, composition, music history and literature, ethnomusicology, conducting, and sacred music. The School of Music is also home to the UF Bands program, which includes “The Pride of the Sunshine” Gator Marching Band. School of Music facilities include the School of Music Building and Steinbrenner Band Hall, among others. The University of Florida is accredited by the Southern Association of Colleges and Schools Commission on Colleges and is an accredited institutional member of the National Association of Schools of Music. For more information, visit www.arts.ufl.edu/music.
THE COLLEGE OF THE ARTS: The mission of the College of the Arts is to be a transformative community, responding to and generating paradigmatic shifts in the arts and beyond. We achieve the university’s mission by training professionals and educating students as artists and scholars, while developing their capacities for critical study, creative practice, and provocation. The College offers baccalaureate, masters, and doctoral degrees. Approximately 1,700 students are pursuing majors in degrees offered by the College of the Arts under the direction of 135 faculty members in its three accredited schools— the School of Art + Art History, the School of Music, and the School of Theatre + Dance, and in the Center for Arts in Medicine, the Digital Worlds Institute, and the Center for Arts, Migration, and Entrepreneurship. In addition, the college comprises the University Galleries, and the University level of the New World School of the Arts in Miami.
The University of Florida: The University of Florida is a comprehensive learning institution built on a land grant foundation, ranked one of the top five best public universities in the nation in U.S. News & World Report. We are The Gator Nation, a diverse community dedicated to excellence in education and research and shaping a better future for Florida, the nation and the world. Our mission is to enable our students to lead and influence the next generation and beyond for economic, cultural and societal benefit. UF is a graduate research institution with more than 50,000 students and membership in the prestigious Association of American Universities. Gainesville, which is consistently ranked as one of the nation’s most livable cities, is located midway between the Gulf of Mexico and the Atlantic Ocean. Together, the University and the community comprise the educational, medical and cultural center of North Central Florida, with outstanding resources such as the University of Florida Performing Arts (Phillips Center for the Performing Arts, the Squitieri Studio Theatre, the Baughman Center, University Auditorium), the Harn Museum of Art, the Florida Museum of Natural History and in the community, the Hippodrome State Theatre and Dance Alive National Ballet.
In addition to salary, the University of Florida (UF) offers low cost State Health plans, a number of Dental plans to fit you and your family’s needs, and Vision. Domestic partner coverage through GatorCare is also available. Optional plans such as life, disability, legal and accident insurance are also available.
UF provides a variety of leave programs including vacation, sick leave, 11 paid holidays, personal leave days, and family medical leave. TEAMS employees accrue approximately 22 vacation days annually, 13 sick days annually, and 4 personal leave days, typically used during the holiday closing period (accruals based on full-time employment). UF also provides you the flexibility to deal with life’s challenges by offering paid family leave, eight full weeks of leave over a 24-month period.
Build a retirement roadmap with competitive pension plans, investment accounts and a host of voluntary add-ons, such as 457 deferred compensation and 403(b) plans.
UF Employees are also eligible for the GatorPerks discount program, which provides big savings at various business and retailers!
Explore UF’s plethora of benefit options here: TEAMS Benefits
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