Marketing and Comm Spec II

The Office of Student Financial Aid and Scholarships is seeking a creative and strategic Marketing and Communications Specialist II to lead the development and implementation of communications for the office. This role is responsible for designing high-quality visual content for print and digital platforms, managing email campaigns, and overseeing social media strategies to promote financial aid information, deadlines, and events. You will also manage the production of brochures, flyers, and other materials, ensuring timely and accurate distribution. Additionally, you will collaborate with cross-functional teams and vendors to enhance communication efforts, engage students and families, and ensure a cohesive messaging strategy across all platforms.

Communications & Design

• Develops and implements a strategic communications plan for the Office of Student Financial Aid and Scholarships (SFA), including email campaigns focused on financial aid disbursements, deadlines, and general information
• Designs high-quality visual content for both print and electronic communications to enhance outreach efforts
• Manages the production and distribution of print materials, such as brochures, flyers, and postcards, ensuring timely and accurate communication
• Coordinates with vendors for data management, printing specifications, proofs, and mailing logistics, including estimating quantities and obtaining price quotes
• Develop and oversee social media campaigns to promote financial aid information, deadlines, and initiatives, such as Financial Wellness Month, increasing student awareness and engagement
• Regularly update and maintain the primary SFA website using WordPress, ensuring all content is accurate, timely, and aligned with the latest financial aid updates
• Actively engage with students across social media platforms, addressing inquiries and fostering community engagement around financial aid topics

Event Promotion

• Plan and execute promotional activities for financial aid events, including the FAFSA Extravaganza, First-Gen Day, and Study Abroad Fair
• Collaborate with campus partners to coordinate event logistics and ensure successful execution
• Develop and update communication plans, designing promotional materials like digital signage, posters, and social media posts to effectively promote event details

Other Duties

• Supervise and mentor student assistants, providing guidance and support 
• Act as a liaison with other communication departments across campus, fostering collaboration and consistency in messaging
• Participate in professional development workshops to stay current on industry trends and enhance communication strategies

This position is located at the University of Florida's main campus in Gainesville, FL and may be eligible for a flexible, hybrid work arrangement in accordance with the University of Florida and Division of Enrollment Management's policies.

$65,000 annually

In addition, we offer the following exceptional benefits:

• Health, Dental, and Vision Insurance State
• Retirement Plans
• Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually)
• Tuition Assistance (UF Employee Education Program) 
• Public Service Loan Forgiveness (PSLF) Eligible Employer

For more information on benefits, please visit HR Benefits and Rewards (ufl.edu)

Bachelor’s degree and four years of relevant experience; or an associate degree and six years of relevant experience; or an equivalent combination of education and experience.

• Bachelor’s degree in journalism, communications, marketing, or graphic arts
• Strong experience in editing, copywriting, and marketing through various channels
• Strong design skills with proficiency in creating marketing materials using tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with email marketing platforms and CRM systems
• Familiarity with social media content creation and digital marketing strategies to promote events
• Knowledge of student financial aid processes and terminology
• Proficiency in WordPress for website updates and content management
• Excellent organizational and project management skills, with the ability to manage multiple events and deadlines simultaneously.

Applicants must upload the following documents to be considered for the position:

1. Cover Letter
2. Resume
3. List of References

Applications must be submitted by 11:55p.m. (ET) of the posting end date.

This position has been reposted. Previous applicants are still under consideration and need not reapply.