Responsible for maintaining the college’s website, ensuring it remains updated, user-friendly, responsive and visually appealing. Has a strong eye for detail and feels empowered to make recommendations to improve the user experience. Additionally, evaluates code to ensure it meets industry standards and is compatible with browsers, devices and operating systems. Also, regularly audits website security, implements necessary fixes and ensures compliance with UF’s security protocols. Works closely with the college’s IT team to support updates, outages and security events.
Collaborate with department leads to assist with web maintenance on department-adjacent sites.
Maintain dashboards for internal stakeholders to visualize traffic trends and engagement rates, and translate website analytics (e.g., Google Analytics) into strategic improvement recommendations. Optimize web content for traditional search as well as AI-powered search tools like Google AI Overview and ChatGPT to enhance discoverability.
Proactively refine and remove outdated content to keep the digital experience relevant and engaging. Write using a simple, clear and straightforward style and ensure all content aligns with UF’s branding and voice.
Develop strategic landing pages for digital ad campaigns to drive engagement. Contribute to digital content strategy planning, aligning web efforts with recruitment, student success and college-wide communication goals.
Work closely with HHP’s graphic designer to develop multimedia needs to enhance the user experience.
Maintain Web Content Accessibility Guidelines (WCAG) AA Accessibility compliance to align with university standards.
Maintain understanding of current web technologies or programming practices through continuing education, reading or participation in workshops or groups.
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