Marketing and Comm Specialist III (Marketing Manager)

The Opportunity

Reporting to the Associate Director of Operations, the Marketing and Comm Spec III (Marketing Manager) is responsible for assisting in the management of Operational Services marketing projects and initiatives for clients, partner units, and other offices, and providing market analysis support for UF Online. This role directly manages specific members of the marketing team, overseeing marketing strategies and automations from ideation to creation, implementation, and measurement, and when needed, actively contributes to this work. The role assists the Associate Director in supporting clients and addressing their needs, providing an exceptional level of customer service. This role also conducts market analysis and reporting for undergraduate online programs, collecting, analyzing, and presenting information in a clear, concise manner.

The essential functions of the position are as follows:

Supports Associate Director in overseeing marketing and communications staff and campaigns, including production of print, digital, and e-communications campaigns. Manages designated team members and projects, including assigning and monitoring tasks within the unit’s project management platform. Responds to client inquiries in a timely manner and supports client meetings as needed, including preparing and sending agendas for client review, preparing presentations, and taking and distributing notes as needed.

Creates, implements, and oversees communications programs that effectively describe and promote the organization and its products. Oversees, supports, and assists staff responsible for automated marketing programs, particularly email and Salesforce CRM, including drip campaigns, application deadline campaigns, and other outreach. Researches best practices and innovations in e-communications to continually refine and improve the unit’s automated marketing.

Prepares market analysis reports for academic units upon request utilizing databases and other resources to determine viability, competitive landscape, opportunities, and challenges to launching new programs and services. Effectively communicates with academic units to determine their needs, goals, and scope in order to prepare market analysis. Presents final analysis in polished, professional manner.

The City of Gainesville

The Guide to Greater Gainesville shares all that you need to learn about the Heart of Florida, including neighborhood and city information, schools and zoning, culture and leisure, sports and fitness, healthcare and much more. Learn more at https://guidetogreatergainesville.com/

Expected Salary: $74,000-$78,000

Exclusive Perks and Benefits

Enjoy stability and support with UF’s unique range of benefits and opportunities. With a robust healthcare package, generous leave policies, retirement planning, and professional development, you can achieve a healthy work-life balance, plan for your future, and advance your career.

Full-time TEAMS employees will accrue vacation leave at a rate of 6.769 hours biweekly/22 days annually and sick leave at a rate of 4 hours biweekly/13 days annually. In addition, employees are eligible for ten paid holidays each year.

Bachelor’s degree and six years of relevant experience; or an Associate’s degree and eight years of relevant experience; or an equivalent combination of education and experience.

Preferred Qualifications:

• Two to four years of relevant professional experience.
• Experience managing employees and teams.
• Experience with Salesforce, Pardot, and Adobe products.
• Experience with client support and customer relations.
• Experience with marketing higher education programs.
• Experience creating/managing marketing or sales automation campaigns.

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.