The Marketing and Communications Specialist for the Norman Fixel Institute for Neurological Diseases at UF Health leads the development and execution of strategic communication initiatives, including cost-effective, research-based, measurable communications strategies, to raise awareness of the institute, its missions, and the faculty’s clinical, research and educational advances, with the ultimate goal of enhancing the institute’s reputation among critical audiences, including the research community and the public. Conceptualizes, develops and produces content for a variety of communications channels, including the institute’s online web and social media presence, to engage critical stakeholder audiences as a member of the UF Health Communications and Fixel Institute teams. The incumbent should be a strong and versatile writer with excellent organization and creative skills who develops and produces content for a variety of programs, using traditional and multimedia strategies.

The Marketing and Communications Specialist reports jointly to the Assistant Vice President for External Communications for UF Health and the Fixel Institute Chief Operating Officer and is accountable to the institute’s Executive Director and Co-director to support the vision, goals and strategic initiatives identified as priority areas of focus.

Bachelor's degree and three years of relevant experience; or an associate’s degree and five years of relevant experience; or an equivalent combination of education and experience.

EXPERIENCE
- Four years of appropriate experience
- Experience in developing and implementing strategic communications and public relations campaigns, editorial planning, writing, editing and coordinating production of multimedia assets
- Experience in reporting and writing on medical and scientific topics
– Experience in managing websites and social media platforms

SKILLS
- Excellent writing, editing and proofreading skills
- Superior spelling, punctuation and grammatical skills
- Video and podcast production experience
- Proficiency with Microsoft (MS) Word, Excel and PowerPoint
- Proficient in Associated Press (AP) style
- Effective time management skills
- Excellent organizational and planning skills
- Excellent interpersonal skills

ABILITIES
- Demonstrated ability to work as part of a team toward organizational objectives
- Ability to communicate clearly and effectively with diverse constituencies
- Ability to communicate and collaborate with faculty members and staff members at multiple levels and in diverse fields
- Ability to plan, organize and coordinate work assignments independently
- Ability to meet deadlines
- Ability to work independently
- Ability to work with Web Services to lead the redesign and management of existing websites

OTHER QUALIFICATIONS
- Strong and versatile editor and writer
- Accurate
- Attention to detail
- Self-motivated
- Customer service-oriented attitude