In coordination with the Director of Marketing and Public Relations, undertakes overall management of the Museum Store and museum sales, and develops operational policies and procedures related to sales transactions, accounts, customer service and other related areas. Implements and directs the retail/wholesale mail order, website and remote store operation.
Works to establish and achieve set sales goals ensuring store profits that will support exhibitions and programs at the Harn. Prepares Museum store budget, and is responsible for managing the approved budget. Works with Director of Marketing and Public Relations and finance/business office to establish reports and procedures for regularly analyzing sales and profits.
Undertakes all aspects of inventory control including receiving, returns, annual physical inventory and maintaining adequate stock of best-selling items, including consignment merchandise. Develops and maintains inventory records of all merchandise including original art, consignment work and product development pieces.
Searches for new products and, working with a product development committee, initiates, develops and implements new merchandise to complement rotating exhibitions and support the Harn brand. In coordination with the consignment committee, solicits and selects original works of art through the consignment process for sale in the museum store.
In coordination with the Director of Marketing and Public Relations, initiates and plans marketing strategies, sales promotions, and initiates sale opportunities related to various museum exhibitions and programs. Coordinates the creation, maintenance and rotation of product displays to create a visually interesting experience and stimulate consumers to spend more. Assists in measuring visitor response to marketing efforts for the museum.
In coordination with the Human Resources Manager, hires, trains, evaluates, and works with museum store staff and sales volunteers to ensure outstanding customer service. Also responsible for terminating store staff.
Maintains active membership in state and national Museum Store Association chapters for professional networking, enhanced sales vision and marketing and purchasing opportunities.