Identify and integrate established, new and emerging media outlets in the Central Florida region. Foster relationships with members of local and regional media. Monitor media coverage in the area and evaluate strategies.
Conceptualizes, researches, develops, produces and pitches/places written materials and stories for internal and external audiences to achieve local, regional, state, national and international visibility for the UF/IFAS research, education, and Extension programs. The expected outcome from this activity is measurable increased media coverage.
Ensure that social media and web digital communications are fully integrated with all other efforts across the organization’s communications portfolio for the assigned region. Collaborates with various subject matter experts to design content.
Gathers information and writes media releases for dissemination to all media platforms. Identifies and integrates new and emerging media opportunities in support of UF/IFAS goals in the assigned region. Identifies local, regional, state, and national media outlets for press releases and promotions. Identifies and pitches strong story ideas to the media and creates media opportunities for coverage.
Fosters relationships with members of the local and regional media to enhance awareness of UF/IFAS programs, services and resources. Manages the UF/IFAS response to media inquiries and proactive news pitching to local, regional, state and national media outlets for the assigned region.
Monitors media coverage, evaluates the success of communications strategies, creates media reports and recommends improvements for future endeavors.
Implements and assesses integrated strategic communications strategies and campaigns to enhance the image and reputation of UF/IFAS in large urban and small regional Florida markets. Assists with translating institutional strategies into integrated communications and public relations objectives and tactics. Assists with the creation and facilitation of communications plans, implements integrated communications plans for strategic initiatives and ensures plans are synergistic with the branding efforts of UF/IFAS. Keeps the public informed of UF/IFAS programs and achievements relevant to the area of assignment.
Identifies key constituent groups both internally and externally and develops and implements innovative communication vehicles to reach them. Works collaboratively with faculty and staff to support the development of appropriate communications plans. Works with web, social media, editorial, design, photography, videography and other creative staff to produce collateral materials to ensure brand consistency in message, tone, look and feel. Implements a coordinated approach to news, public relations, marketing, social media and web content in the assigned regional area to ensure effectiveness, avoid duplication of effort and ensure adherence to standards and policy.
Implements long and short-term measurement and evaluation to demonstrate goals are achieved. Tracks, communicates and evaluates progress of projects and metrics throughout process by providing regular status reports. Attends regular content coordination meetings with UF/IFAS communications professionals to identify and develop an annual project calendar for writers and producers.
Conduct training and professional development of UF/IFAS faculty and staff through in-service training and webinar opportunities. Orients faculty to public relations and media opportunities. Provides writing, editing and placement assistance to faculty and agents interested in writing opinion articles.
Implementation of a self-directed professional development plan. Creates job documentation and performs ongoing skill development and training. Ensures a culture of diversity, inclusion, high performance and continuous improvement that values learning and a commitment to quality. Identifies and shares industry trends and best practices.
Some travel required; approximately 10%.